Alongside the client, not from zero
This one was collaborative work on an existing site rather than a rebuild — improving what Longstride already had.
A migration built around one number
We handled the hosting migration and rebuilt the WooCommerce setup, aimed squarely at speed. The result: a 40% performance increase — real, measurable, and the kind of change a shop selling original pen-and-ink art (framed prints like “Northern Flicker” and “Circle of Saints”) actually feels in conversion.
Still active, still selling
The shop’s currently running a closing sale on original pieces — a reminder that this isn’t a static portfolio, it’s a working store we keep supporting.